Our Story

Pure Lust is a family-owned business in Amsterdam with over 50 years of experience helping people find exciting items to make their erotic lives even more beautiful.

We started with just one store on Oudezijds Voorburgwal 135 and have since expanded to four stores throughout Amsterdam. This makes Pure Lust one of the leading female-friendly erotic stores in our capital city.

Our Goal

Sex is still not a normal topic of conversation, but we're here to change that! Let's face it... how often do you think about sex during the day? A lot, right? It's a basic human need, just like how we need supermarkets for food. We want erotic stores to be a normal part of our daily lives.

Plus, we want Pure Lust to be a female-friendly place to shop. With our Instagramable look and store design, we want women to feel good while shopping with us.


Our staff is professional, knowledgeable, and friendly. Whether you're shopping online or in-store, we'll always provide you with the best advice that suits your needs. Have any questions or just want to know more about Pure Lust? Don't be shy to email, call, or stop by one of our stores!