Welcome to Pure Lust, where passion and intimacy come together in over 50 years of family history. Located in the heart of Amsterdam, our four erotic boutiques are more than just shops – they are sanctuaries of sensuality, run by Angela and Walter, together with their children Kaylee and Damian.

The legacy began in the 1970s with Angela's father and grandfather, Johan Luising, opening several erotic shops in the Red Light District. After Johan's untimely death at the age of 59, Angela and Walter took over the family business and gave it a new vision.

They saw a future in female-focused erotica and transformed their boutiques into welcoming, uniquely themed havens, with products that cater to both men and women. Their dedication to creating a warm and inviting atmosphere is matched by their commitment to investing in their staff, creating a special and enjoyable work environment. This passion has passed seamlessly on to the third generation, with Kaylee and Damian now integral parts of the team.

Through our years of experience and the expertise of our team, we have been able to develop our own product line. These products are carefully designed and made to meet the highest standards of quality and pleasure. We are proud of these creations that perfectly match the wishes and needs of our customers.

Today, Pure Lust is known as one of Amsterdam’s leading erotic boutiques, renowned for its exceptional customer service and unique ambiance. But our reach extends beyond our physical stores. We also have a strong online presence, with an engaging community where individuals can explore and enhance their intimacy. With a dedicated team of 22 women, our staff is always on hand to provide expert advice, both in-store and online.

Come and experience why Pure Lust is not just another erotic boutique, but a journey to a world where intimacy, passion and quality come together. Visit us online or step into one of our boutiques and discover the Pure Lust difference – where every desire finds its perfect match.